Ideas that don't make sense | World wide wander | Being extraordinarySep 20, 2022
Ideas That Don't Make Sense
Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland
Rory believes that to be brilliant, you have to be irrational.
'Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think'
I just ADORE this book - please add it to your read list!
As The Seasons Turn - a beautiful, almost hypnotic podcast by the Somerset based seasonal perfume creators, Ffern.
'In the September episode, we consider the 'new year' feel of the month and celebrate the Harvest Moon. We go foraging for damsons and visit Britain's estuaries to look for wading birds. Jupiter is bright in the sky above, and this month's ritual helps us find balance as we move into Libra season.'
How To Become A Coach Who Is Extraordinary | Jason Goldberg -- an interesting clip for the coaches among us.
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