Subscribe to ReWild Your Inbox

Ideas that don't make sense | World wide wander | Being extraordinary

rewild your inbox Sep 20, 2022
ideas that don't make sense - woman looking puzzled at desk


Ideas That Don't Make Sense



Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland 

Rory believes that to be brilliant, you have to be irrational.

'Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.

But we aren’t, and we don’t.

 In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think'

I just ADORE this book - please add it to your read list!


Seasonal Splendour



As The Seasons Turn - a beautiful, almost hypnotic podcast by the Somerset based seasonal perfume creators, Ffern.

'In the September episode, we consider the 'new year' feel of the month and celebrate the Harvest Moon. We go foraging for damsons and visit Britain's estuaries to look for wading birds. Jupiter is bright in the sky above, and this month's ritual helps us find balance as we move into Libra season.'

Let's rewild our ears a little...


Be Extraordinary



How To Become A Coach Who Is Extraordinary | Jason Goldberg -- an interesting clip for the coaches among us.

Watch HERE.





I've just signed up for The World Wide Wander.

'Creative people imagine better futures. It’s what we do. The world’s never needed our creativity more.

Join thousands of kind, curious humans for the World Wide Wander, a 24-hour relay of free, guided online WalkShops (yes! walking workshops) happening across the world as each city wakes up. Finding fresh ideas as we go.'


This is the Blog edition of the ReWild Your Inbox newsletter...

Im not inventing a clever pseudonym for it, because I know you're not stupid!

I also know that a newsletter in which I extoll the virtues of my incredily fantastic business coaching would be boring for you to read, and torturous for me to write.

So, I thought to myself, what would I actually enjoy writing to you about each week, and I realised it's this: a curated list of stuff I find interesting, and hope you will too, with links for you to spiderweb off and explore.

Subscribe below to receive this dollop of goodness straight to your inbox every week.

Now, of course, what I find interesting might not captivate you whatsoever (thank god for individuality) - if it doesn't then I want you to take swift action (THIS IS PART OF REWILDING YOUR INBOX) and unsubscribe.

You won't hurt my feelings - I do it all the time to make sure my inbox only serves me up deliciousness... bland is banned.

But assuming you do want to stick around, then I promise I'll do my best to make this a great sign off to your week each Friday.