Gill Moakes 0:00
Hello, hello people. I am How do I say this without sounding ridiculously overexcited? I can't. I'm over excited about this week's episode. So joining me this week is Rebecca Gunter. Now those of you who know me might already know, Rebecca because we collaborate a lot. We are absolute firm business besties. She is my rock when it comes to my brand message when it comes to positioning my business. When it comes to writing incredible copy, she has absolutely changed the face of my business. I've introduced her to so many people because she's just amazing at what she does. She's coming on the podcast this week to talk about the power of positioning. And the reason that we picked this topic is because it's the thing that completely changed the face of my business. It changed everything for me, because Rebecca helped me get such a crystal clarity around who I am and who I serve, and why I'm different. And I wanted to just share her skill around this with you guys. She's a culture Maven that you just love. I love Maven, or great word. She is a culture Maven. She's a brand developer, a marketing consultant and copywriter. So she lives and works in the US. She works with entrepreneurs, enterprise organisations, and kind of she works with businesses who really care about the messaging that their brand puts out into the world. She is completely amazing. I can't wait for you to meet her, you're going to be blown away by her. Make sure that after the episode you head to the show notes because we're going to supply you with a template for writing your own positioning statement. But haven't listened to the episode first, so that you understand how to craft your own. And trust me, it's going to be one of the most profound things that you do for getting clarity in your messaging. Welcome, welcome to the heads together Podcast. I'm Gill Moakes. And I am obsessed with cutting through the noise when it comes to growing your business each week via intimate coaching conversations and inspirational stories. I share what it really takes to get the results you want, in a way that feels right to you. I am all about attracting higher ticket opportunities, building authentic relationships, and creating the abundant full fat version of your dream business. I mean, how many of us have even away creating a light version of what we really the thing is, I honestly believe when you're outstanding at what you do, there is no limit to what you can achieve. So are you ready to put our heads together and make it happen? Let's go.
Rebecca Gunda I'm really so excited. For anyone who is listening. I just need you to know Rebecca is my absolute business bestie in whole widest world, and I actually feel slightly like a child that doesn't want to share their toys by doing that recording this episode. But I have to be good girl and share. Rebecca, thank you so much for joining me.
Unknown Speaker 3:54
The good news, chilies. There's plenty of me to go around. So you can share and still get enough pie for yourself. I promise.
Gill Moakes 4:02
Unknown Speaker 4:04
I am so honoured to be here with you on heads together my new favourite podcast in the whole entire world.
Gill Moakes 4:12
Unknown Speaker 4:13
I'm excited to bring my head to the table today and have another delightful and enlightening conversation with you.
Gill Moakes 4:22
You're so kind. Do you know Rebecca and I quite often don't we when we're having our weekly chat. Well, we actually talk twice a week, every week because we cannot get enough of each other. If you're listening and don't have someone that you would class as a business bestie you need to go find yourself one all right now, because it will change everything for you. You never again feel that entrepreneurial loneliness. Am I right?
Unknown Speaker 4:48
I honestly think that you have cured one of the biggest ills in entrepreneurialism with that statement. It is it can be tremendously lonely. If you're not working on a team you're working in a silo Low. And it's just kind of day after day after day of, of ideating. And listening to the market forces and trying to make decisions. If you can get yourself a business bestie, who you absolutely trust, and your genuine transparency with the loneliness is mitigated in such a powerful way. A and business development is off the chain. I can't believe how fast things move, when the two of us sit down together and come up with an idea. We can have like a zygote of a notion to fully realised in lightning speed, just by supporting each other, and kind of CO creating the success of each other's success. I know that sounds redundant, but I'm very invested in you. And you're very invested in me. And boy, does it show because I think I'm two years ahead of schedule, from what any other entrepreneur might say, just by our association.
Gill Moakes 6:02
Oh, my goodness, I love that. And I feel exactly the same. It's amazing things happen. When we just get together and brainstorm something. We're thinking about doing something we're thinking about trying. What I love as well is just the honesty. I know that if I ask for your opinion on something, you're not going to tell me what I want to hear. Unless it's what you really think. And I think that's so valuable.
Unknown Speaker 6:30
Oh, Gillie, some sometimes it hurts baby. When I come to you with the best like the most energised idea I have had like over the weekend that feels like marshmallows and unicorns. And you're like, I cannot state strongly enough how having someone who will tell you the truth, will move the needle on the quality of what you're putting out there. And keep your ego in check. And also keep you commercially appealing. Because if you're besties like it's probably.
Gill Moakes 7:05
Yeah, I agree. I totally hear you as well because there are times when I've come up with something that I think is such a brilliantly clever idea. Or maybe it will be like a name for something. And
Unknown Speaker 7:20
some original name for this podcast.
Gill Moakes 7:23
We'll share that on a future episode. I promise. It was so boring. Trust me, it was so boring.
Unknown Speaker 7:30
I fell asleep when we were talking about it. I think
Gill Moakes 7:33
you're gonna keep listening if you want to hear in a future episode when it was going to be cool.
Unknown Speaker 7:39
Cuz it was master enfolds This is our getting started in a garage origin story breads together. Yeah, definitely just, we're just two content creators trying to find our way. Yeah,
Gill Moakes 7:53
exactly. But our our story started before that. I just want to share with people listening how. And this isn't me blowing smoke up your ass, which is one of the American things that I love to say doesn't sound cool coming from me, obviously, and my British accent but it sounds
Unknown Speaker 8:11
extra cool. Actually. thing sounds extra thing largely
Gill Moakes 8:15
best. I can still remember so vividly. And I know I've told you this before, I can still remember so vividly the first one on one conversation you and I ever had. And the reason I remember it so vividly was because it completely changed the face of my business completely. And not just the face of my business. Actually, it changed my mindset, it changed. I've always had a reasonably solid mindset. But this conversation that I'm talking about now changed my feeling of Yeah, I think I can do this into I am doing this. And it was a massive for me. It was huge. And it's the reason that I wanted to pick this topic for us to talk about today. And you have so kindly agreed to share what you have, which is so much wisdom around this. And that is positioning. My favourite topic. That was the first conversation we had. And it was the first time I'd ever really heard about positioning. I didn't really know what it was. I would love us to pretend that everyone listening who probably aren't as green as I was back then and in not knowing what positioning was but let's pretend some might be. Can you share with us? Like what how do you define it?
Unknown Speaker 9:38
First of all, I just want to say thank you for being open on that initial call. Positioning can be a lot of a crawl through the glass process, and we didn't know each other at all. So for you to really come to the table with that openness to walk through that with somebody you really never met before. I think that that was part of the reason that it was so transformative to you, because you put 100% into it. Positioning sometimes feels like one of those soft branding skills that people do when they either have deep pockets or get further along in their journey or hire a big branding strategist and consultant to come in and prescribe one for them. However, it's just a formula. It's really about understanding how to craft a single sentence that addresses who, what, why, where, when, and how, and articulates your brand in a way that feels very genuine, to you. And by brand, I mean, bringing your reputation to life, and words, images and actions. So these are the words that will essentially launched 1000 ships of your own business model and the way you do things, and the feeling you want people to feel when they interact with you through the lens of a positioning statement. Who are our people? What do they need? Who are we? What do we deliver? And why are we special, different, or the one, if you can learn how to build that sentence, out of any endeavour, from the core of your business offering to a singular programme to phone call on Calendly. I position every single one of my Calendly calls just to keep myself focused, so that the copy is clean, clear, concise, and everyone has clarity as to what to expect. And for me, that's what a positioning statement does, it gives me and it gives my audience something to avoid.
Gill Moakes 11:49
I mean, I just want to say that bit again, it gives your you and your audience something to believe in. And that's the transformational part of it effectively. So it it's crafting a sentence. That's what it is. It's crafting a sentence. But it's so much more, right.
Unknown Speaker 12:08
It's a single sentence, its sovereignty.
Gill Moakes 12:12
Its complete sovereignty. And that's what changed my business. It was just being guided through thinking about each of those things. Who am I? Who do I serve? How do I save them, and having this sentence at the end, which, you know, I have used so many times, and we should probably tell people shouldn't be that this isn't necessarily a sentence that they will use externally. It's for them, Oh,
Unknown Speaker 12:41
my God, I wish I could record that. And remember to play it all the time. Because you're absolutely spot on a positioning statement is an internal tool for yourself. Now you're going to see it all over your the way you talk to clients on a sales call, the way you write website, copy, even an email that you send, your positioning statement will bits and elements of it will show up everywhere all over your stuff. But Never will you ever just simply present the thing from kind of capital letter to period as an outward facing piece of, of collateral. It's not your elevator pitch. It's not what you say in a networking meeting. It's the North Star that guides you for what you're all about. What do your people actually need? If you can identify what they actually need, then you've been course your marketing and brand strategy towards that end. You know, a little bit even over what you deliver the hard parts of that about that question are what do they need? And why am I special? Different? Or the one? Those two?
Gill Moakes 13:56
Yeah, I think you're right. And those are the hardest. And and I would even say out of those two, why am I special different or the one is it is the hardest of the two. They're both hard. That one is hard, though.
Unknown Speaker 14:12
But if you can figure that out, you have an instant tagline. Yep. And instant reason to believe it'll it's going to show up everywhere because it's your it's your mic drop. It's your absolute Mic drop.
Gill Moakes 14:27
Okay, what is it your mic drop moment?
Unknown Speaker 14:29
I feel like we probably would want to share what some of these are. I'm not quite sure how to illustrate for your audience.
Gill Moakes 14:40
You know what thinking about it we have positioned quite a few different things for me now, haven't we?
Unknown Speaker 14:46
So thank your I think you've got a taste for it. I'll tell you that.
Gill Moakes 14:50
I'm addicted. I'm literally addicted but but there's a reason I'm so addicted to it is because I use them all the time. I use them so much I really want I want people to understand exactly what it is what it what it does. So I was just thinking we did position this podcast. That'd be a nice meta way to demonstrate it.
Unknown Speaker 15:12
I would love to read your positioning statement out loud. And I would love to hear from your readers, how close we're getting to nailing it. Does this resonate with them? Are we actually delivering on our promise of positioning? Very, yeah. Interesting to learn
Gill Moakes 15:32
the listeners validation of whether I'm aligned with my positioning statement.
Unknown Speaker 15:39
Yeah, let's hear it out loud. Give us your feedback, folks. For wholehearted business owners, who need to cut through the noise, and tune in to the voice of reason. Heads Together is the weekly podcast that delivers the mindset and the coaching to build authentic relationships, create an abundant practice, and attract Infinite Opportunities. Because when you're that good people listen. And the language of entrepreneurship is real talk.
Gill Moakes 16:09
Oh, my God, that because at the end, that is my mic drop moment.
Unknown Speaker 16:14
It is your mic drop moment. Let's walk through it. Because again, this is a formula. Who are people? What do they need? Who are we what do we deliver a wire special different other one, you really have to just fill in the blanks in a constructive way. For blank, who need blank, we the brand is this thing that delivers. Because if you can get through all of those pieces, you can have something as strong and as focused in this one. So for you lose it for wholehearted business owners, wholehearted business owners, now you have purpose and intentionality, how you're going to talk to people are going to relate to them. And in addition to that, you know them instantly when you see them, you yourself are able to cut through the noise and tune in to the voice of reason. Because you understand who is really approaching their business with our whole heart. And who is doing it, because that's what everybody else is doing. Or because that's what all their friends tell them they should do. Or because they just want to build a bunch of funnels, teach some courses, get some passive income and retire on desert island for you. A wholehearted business owner is who you focus on, what do they need, they need to cut through the noise and tune into the voice of reason. The neat part is, as mentioned before, that's gonna be that that's just kind of the crux of it all, is it's tempting to plug in there, they need someone to help them do this thing. Or they need someone with experience. Or they need someone to pull the waggon as a way to relate back to your thing. But it really is about the knee that they're trying to accomplish in their own life. As you would say, Julie go from the known to the unknown to the unknown, what is it that they need in their life, not just from you.
Gill Moakes 18:12
It's worth just reminding people listening as well, that this positioning statement for the pocket, it's for me, it's my podcast, it's a position set. For me, it's not necessarily for me to, for other people to have to understand every word or every word in this means it's for me to understand it to mean something to me. So like you're saying like wholehearted business owner, I know exactly what that means to me. I know exactly what a wholehearted business owner looks like, and what they need. I know because I know, the clients I work with, I know the clients I want to work with, I know what they need, I know that they're overwhelmed, I know that they they don't know where to start when it comes to who to listen to. So that's where that, you know, I was really, I did feel super clear on that need part. And but bringing it together in this one sentence, I know you're going to go on and write down the rest. It just, it just doubles down on the clarity. For me.
Unknown Speaker 19:19
confidence and clarity is what I think a positioning statement will deliver to anyone who does it thoughtfully and genuinely, you can make a positioning statement out of that formula in a very kind of truncated way for people who need business advice. You know, this is the thing that delivers show and guest because why not? You can even make it out of like nothing but if you really put thought and intentionality behind it, and try and honour who you are and who your people are, what it is that they really need and how you can deliver them. That stuff. In a collaborative and rewarding way, your positioning statement will just fill your love tank to the brim with confidence and clarity. Yeah. Shall we hear the rest of the formula? Yes, please
Gill Moakes 20:15
Unknown Speaker 20:16
Okay, so we did the four part. And we did the who need part. And the next is just your brand name. What is it hence together? That's all it is, as a brand name. We are this thing. What is it a weekly podcast, be very clear about what you are. We are their brand is this and we deliver this thing. Maybe you deliver workshops, maybe you deliver one on one coaching, maybe you deliver done for you stuff, maybe you deliver fractional CFO services, it doesn't matter. But this is the very clear part that allows people to understand exactly what they're buying from you. So this isn't the piece to have, like, fuzzy language about, you know, oh, transformational aesthetic addition. And so just saying, a nail salon technician, or a hairdresser is pretty key here. So be straightforward in that piece. For wholehearted business owners who need to cut through the noise and tune in to the voice of reason. Heads Together, the thing is the weekly podcast. Now what you deliver the mindset and the coaching to build authentic relationships, create an abundant practice, and attract Infinite Opportunities. That's what you deliver the mindset and the coaching, to build authentic relationships, Create Abundant practice and attract Infinite Opportunities. Now that you know what those things are, that's how you sell them. The lead on your sales page can easily be build authentic relationships, create an abundant practice and attract Infinite Opportunities. Call Gill Moakes very easily. So these are the words that you can hang your entire sales process on if you want. And then straight to the because only piece which again, it's just the toughest nut to crack but if you can understand why it is you do what you do this because only will be your North Star. And so for you, Philly you have always contended, My people are just that good. And when you're good at what you do, these things should happen. And in this case, in this podcast, what's happening is that people listen. And that the language of entrepreneurship is real talk. So there's your tagline, right there language of entrepreneurship is real talk. As together with Gill Moakes a weekly podcast, delivering mindset and coaching, build authentic relationships, create an abundant practice attracting funding opportunities. Here's your sales copy written right up, just pull from that statement. It's magical.
Gill Moakes 22:51
I just love it. I love it love it. In my business. One thing you're going to never see is the entire positioning statement. regurgitated somewhere as a piece of copy. That's not how it works, is it? What I would love everyone listening to do though, is head to the show notes. Now. We're not now after the episode, keep listening. But after the episode, head to the show notes, and look at how I've used that copy. And in few snippets of it into the description of the podcast, go on my website, click on podcast and the podcast page on there. Read how there'll be little clips of that positioning statement woven into that copy. And that's Rebecca, correct me if I'm wrong. But that's the magic really of a positioning statement isn't it is that writing the copy for those little bits and pieces flows. So naturally,
Unknown Speaker 23:44
I would say the magic of a positioning statement is the confidence and clarity. But the benefit of one is to be able to write spot on sales pages, blog posts, emails, social media posts, landing pages, opt in thank yous Calendly invite copy all of it in record time, because you've already figured out what the argument is. So you don't have to reinvent this or trying to sound different than other people. You can sound authentically you, you can be instantly recognisable, because you're using these key branded phrases and ideas over and over again. And they come from your positioning statement.
Gill Moakes 24:30
Do you know what came up for me as she was saying that I suddenly realised that for me, and I'm sure most people that you've helped with your genius around positioning. It's a bit like you know, in Canva when you're creating something in Canva, or graphic or something, and you've got your brand colours are in there, so that when you're creating an image when you're doing the background, you don't have to kind of like oh, I'd want to get that close to the colours I use on my website. Now you've got your brand colour in there. You just click on that and it makes it your brand colour That's kind of how I use my positioning statement. It's like I never start anything from scratch. When it comes to copy when it comes to writing an email when it comes to creating a new podcast, nothing ever feels like I'm starting with a blank piece of paper,
Unknown Speaker 25:19
you have unlocked the formula to branded enlightenment. I think my darling. That's how you create instant recognition. We all know how it works with brand colours. Obviously, you don't want baby blue and navy blue, that are interchangeable, you want to stick with your hex code or your PMS colour. And that's the colour you use every single time, all day every day, these the ideas that you use every single time, all day every day. These are essentially kind of your your it's your value proposition. It's what you're uniquely bringing to the world. It's your five points on the celestial map of the business arena, and where you stand versus where other people stand, and who you serve versus other people serve. So if you can use these over ideas over and over again, then you start to accomplish that branded Nirvana that comes when you're living the brand. And I'll tell you, you've made it when someone says the words back to you. It will happen if you consistently employ your branded ideas, and your phrases and your words that have come from positioning and also messaging, which which we should differentiate moving a little bit further in this conversation, then people will start saying those words back to you and you'll feel like they're the salesperson, not even you. Oh, well. You're the person that creates infinite opportunity. How are we going to do that? What? When you hear your own words back, you're living the brand, and the only way to do that is to consistently use them, to believe them and to reinforce them at all times. Again, remember that your brand is your reputation brought to life and words, images and actions. These are your words, bring your reputation to life, and people will start telling you what you're all about. And it's gonna be easy peasy, lemon squeezy. To enrol folks in your programme in your project projects. And, you know, and partnership has come up a lot of keywords with AND people think got some positioning? Absolutely.
Gill Moakes 27:35
And you made a good point there that, you know, positioning isn't the same as messaging, how do you differentiate those? Positioning to
Unknown Speaker 27:43
me, is a little bit more evergreen. I don't want to suggest that you can't change your positioning, change your positioning, anytime you want to evolve in six months. In fact, I recommend that you do sit down and rip up your positioning and start again, to keep yourself feeling fresh and energised and run in a renewable space with your own brand. I don't mean reinvent yourself completely. But revisit your positioning. Is it still for these people? Do they still need this thing? Are you still delivering these things and you're because only might have shifted a little bit, maybe you've got more impact that you want to make on the world. Or maybe you want to niche in a certain way. So I encourage people to do that they are fluid and flexible. But to me a positioning statement is much more concrete. It's the thing I'm going to cut and paste from for the next year at least if not more than that. Messaging generally is kind of like the orphan stragglers, to me that came from the positioning exercise, things that came up and maybe ideated in the origin story of your positioning statement, have value but maybe don't make the final cut all kind of move down to what I call messaging. And messaging is really around a fluid ideas that maybe are old core wrongs or in the moment of your business evolution and less of an evergreen idea is less of a hill you're standing on as more as like a maybe a banner that you're waving. We can read your messaging that came out of our positioning, practice and hear what yours are.
Gill Moakes 29:23
Yeah, we go for it let's do it.
Unknown Speaker 29:26
Be outstanding in your craft and dedicated to your practice. So that is a that is a banner that you are waiting for deep rewarding relationships with incredible clients, colleagues and connections. Develop a deep understanding about how to really be an authentic genuine and wholehearted business person realise that relationships are an investment in yourself, others and the business itself the the generous marketer. So for you, these might be episodes on their own. Be outstanding your craft and dedicated to Your Practice Episode Five, develop a deep understanding and be really good at being authentic, genuine and wholehearted businessperson episode, or they become special series or they become a worksheet that maybe you're offering as an extra resource or of the generous marketer becomes kind of a motto that you rally around. These are the things that are more reasons to believe, but they're just like a little bit more fluid than your positioning. As they aren't rooted and the kind of their, we're not infusing them in the DNA of your brand. As much as it's like, this is how we rally. This is how we come together as a community. This is these are the things that I want. If I had a magic wand I would want for my people.
Gill Moakes 30:51
I love that you described as the orphan stragglers
Unknown Speaker 31:00
they're bringing something
Gill Moakes 31:01
valuable to the table. No, you're right, they will get used every positioning you've done. For me, I'm just thinking back while we've been talking through this in relation to the podcast positioning, just thinking back to, you know, that first positioning we did of my business, I still now use some of the the messaging snippets have become my kind of go to sound bite if you like they some of those messaging snippets really have become like go to sound bites for that I include in a blog post or an article or in social media, captions, and things like that, and do an awful lot of social media. But when I do, I've got this bank of resources pull from, from the positioning that we've done of my business as a coach, from group programmes that we've done positioning for this podcast, my blog, you know, everything has its own positioning, and that thought comes together, it forms like a bank of content, isn't it? And you made a point that the positioning is pretty evergreen, we might tweak it sometimes. But it's pretty evergreen, I would kind of say that for me a lot of that messaging that came from it becomes quite evergreen, because I keep pulling from it. Am I getting all my value out of my positioning? Do you think is there anything I'm not doing that I could do more of with it? Because I was just the reason I asked that is that I am such a fan of this. It's made such a difference in my business. It's got me so much clarity around how to talk about what I do to my ideal clients. And that's what I want for everyone listening to understand is that if they work on their own positioning statement, this is what's available to them afterwards. To have this bank of content to have to never start a project with a blank sheet of paper, that kind of thing. Am I missing anything at the moment in terms of how I'm using mine?
Unknown Speaker 33:09
What awesomely insightful question, I would probably say merch, give me the heads together. Coffee mugs, I need to see the language of entrepreneurship is real talk on a t shirt. That's what I'll say, Oh, I
Gill Moakes 33:25
love it. What brilliant idea.
Unknown Speaker 33:28
I'm being glib, but really it's about up levelling your assets. And generally it's one at a time. Once you've decided what your positioning statement is, and everyone feels great about it. If you've done it as a team, you've created this wonderful scenario where everyone's playing from the same sheet of music and feels invested and making your kind of aspirational positioning come to life every day for your customers in your company. All of that then requires that your assets match it does your website, match that voice? Do your programmes match that voice and tone does your value proposition showing up all over your kind of your products or your pricing or your service model or how you deliver so one at a time generally unless you have a bunch of cash and resources to throw at the problem. You're up levelling your assets to match your positioning so that you have a unified brand voice and then again become instantly recognisable. So using that position to rewrite your Instagram, you know about section using a positioning statement to create website copy that matches these brand ideals creating advertisement on you know, a Facebook ad that says you know listen in the language of entrepreneurship is real talk. Tap in whatever your you know, whatever your promotions need to be in alignment with so getting all your assets and your assets in gear get your assets in gear as we say Like, your ideal goal is that you have these like golden threads of your positioning and messaging that weave through every aspect of your business. And that often requires was tackling the assets, one at a time. And by assets, I mean, the outward facing stuff that builds value and brand recognition to your company. So a business card is an asset, a logo is an asset, your customer list is an asset, your sales page for your little webinar is an asset, anything that increases and builds the value of your business as an asset. And all of that requires a look and feel and words, and pictures, and all the things. So by slowly, giving each one of those a makeover, you can get to that Shangri La of living the brand where people are repeating your messaging right back to you as if you've never heard it before. And all of your assets look and feel and sound like you based on that positioning. So for you, you've done a lot of that work, there's not too much that I would point to to say that asset could really have come up to be commensurate with the brand. So I'm pushing merch for you, baby, I want a coffee. I love it. I love it.
Gill Moakes 36:16
So for those listening, who, by my evangelical love of the positioning are feeling it and wanting that for themselves wanting that clarity for themselves? Where do they start? What do they do?
Unknown Speaker 36:30
Well, you start with a piece of paper, frankly, answer those questions for yourself. Who are people? What do they need? Who are we? What do we deliver? And why are we special different, or the one, you can put a link to a worksheet in the show notes if you like that. So do this on their own and get to a positioning statement, it does not take a branding genius or a marketing expert, to develop a positioning statement is a practice, just have to keep doing it over and over and over again. And you'll get really quick, I can do one in about 20 minutes if I have to. So it's just a matter of muscle memory for your brain all and how you interpret the world and see and see your brand. So we'll put that in there. I've got a link to a blog post that will kind of illustrate some of that out. If people want more information on the power of it, and how to do it with a book in the works on positioning, that will retroactively audience maybe that'll be in the links as well. And of course they can, you know, those who really want professional help, are welcome to reach out to me for support.
Gill Moakes 37:49
So I want you all to head to the show notes, because I'm going to put a few links in there. So yeah, you're going to get the worksheet so that you can start crafting your own positioning statement. We'll link to the blog posts that Rebecca mentioned, but also head over to her website, which is Rebecca gunter.com. Because if you want to really uplevel your branding, that's where you need to go. I mean, what she's done for my business, in terms of my messaging and copy has been phenomenal. And I know this is something that so many people are struggling with, particularly now messaging is huge. I think we've all finally realised that great messaging is the key to working with people that we want to work with. So if you want some support with that, definitely head to Rebekah gun.com link will be in the show notes. Quite excitingly, we have been working on a new project for Rebecca, Rebecca Gunter 4.0. And her new brand identity will be launching very soon, which is really exciting. It's called stone fruit. And it's going to be the most phenomenal, one stop shop for all of your brand up levelling needs, right from going through her entire signature programme of work right down to subscription services for copy that you need on a daily basis that you don't have the skill or the bandwidth to come up with for yourself. So that's super exciting. Rebecca, thank you for letting me be the one to break that news on the podcast.
Unknown Speaker 39:33
What a commercial it wouldn't have happened if it weren't for our business bestie relationship in this amount of time what would have happened eventually? Probably but it would have taken me years to get there. And you just cutting through the noise and helping me understand how to create a business model that would support my goals and vision for my life has been in valuable. So it's an honour that you would drop the news that stone fruit is now coming in 2022 to service the people with positioning and messaging and branded copy, entrepreneurial coaching and all the things that you have already come to know and love. More of it more of it for sure.
Gill Moakes 40:21
That's what we want. We just want more of you. That's all I want in my life is more.
Unknown Speaker 40:27
Oh boy, guess what? Down and down, down and down.
Gill Moakes 40:29
Done. Thank you so much. And please don't let this be the last time that you come on. Why did keep coming back and never
Unknown Speaker 40:38
get rid of me. Going to be your Riverside crawler. You're going to
Gill Moakes 40:44
love it. Are you just going to come on and say Play Misty for Me.
Unknown Speaker 40:52
And suddenly the cheesecake guy again, Rebecca is at the Riverside and she won't go away. It's gonna be I love it. I love it.
Gill Moakes 41:00
Thank you so much. No way.
Unknown Speaker 41:03
It has been my
Unknown Speaker 41:03
absolute pleasure and honour. I have loved co creating just the branded feel of this podcast and watching it come to life is a tremendous honour. I'm so proud of you, J.
Gill Moakes 41:17
So thank you, honey. Thank you so much. Thank you all for listening. And I will speak to you again next week. Bye. I hope you enjoyed this episode, and that getting our heads together this week has filled your mind with what's possible. If you love the show, would you do me a massive favour please? Would you leave a five star rating on Apple podcasts? It would really help you put more heads together, reach more ears and expand your minds. Until next week. Bye for now.
Transcribed by https://otter.ai