Gill Moakes 0:00
Hi, everyone. Welcome back to the heads together podcast. Okay, so this week, I am joined by the amazing Yinka, Ewuola. And Yinka is God, she's amazing. I had a zoom with her last week, I think it was, I could have chatted to her all day. She is so interesting. She has so many good stories. And she just, we just speak the same language, we are so aligned in our approach. So Yinka is She's a business coach, a mentor, and a strategist. And she works with her passion is working with women, and focusing on everything from their systems, their environments, their processes, all of that kind of business support that they need, and especially their money mindset, and their cash flow.
Gill Moakes 1:05
And I think that is what I picked up from her when we spoke last time is that that's her passion, around empowering women to improve their money mindset and understand the importance of cash flow in their business is absolutely fantastic. She is a complete champion for women doing their thing. She is just amazing. Anyway, before I wax lyrical all day, let's welcome her into the conversation.
Gill Moakes 1:42
Welcome, welcome to the Heads Together Podcast. I'm Gill Moakes and I am obsessed with cutting through the noise when it comes to growing your business each week via intimate coaching conversations and inspirational stories. I share what it really takes to get the results you want, in a way that feels right to you.
Gill Moakes 2:06
I am all about attracting higher ticket opportunities, building authentic relationships, and creating the abundant full fat version of your dream business. I mean, how many of us have even away creating a light version of what we really want? The thing is, I honestly believe when you're outstanding at what you do, there is no limit to what you can achieve. So are you ready to put our heads together and make it happen? Let's go.
Gill Moakes 2:44
Yinka, thank you so much for joining me.
Yinka Ewuola 2:48
Thank you so much for having me. It's lovely to be here.
Gill Moakes 2:52
I've been really looking forward to this. We were introduced by someone that we have in common in our lives, the wonderful Lauren. And when we spoke for the first time, I literally could have sat and spoke to you all day. Ah, it was just so good. And then I kept thinking Damn, I wish we'll be recording this conversation. So I am very excited to have you on the show. Can you just share a little bit about what you do?
Yinka Ewuola 3:20
Yes. And as I said, I'm so excited to be here and feel exactly the same. We could have spoken all day. And my name is Yinka Ewuola, I am a business strategist. And I also coach I consult. My jam, as I like to say is I support women to build a thriving and profitable businesses while living full, fabulous and nourishing lives. And I do that so that they don't ever feel like they need to choose between their health and their wealth, or their money and their life.
Gill Moakes 3:56
I love that. I just want to go back to what you said just then about empowering women so that they never have to choose between their health and their wealth. I mean, what a mission that is right.
Yinka Ewuola 4:09
It's a mission that definitely comes from my my own story. I talked about how I was essentially dragged into business inadvertently when my mum was diagnosed with breast cancer. So at the time, I was an investment banker, having kind of done an economics degree. And she became sick with no kind of history and her family really, really virulent. We were really worried it was really, really difficult time. And my mom ran a business. I was seeing her leave chemotherapy to go and serve his client needs because of the nature of the way the business had been structured, but also because of the concern that she had around the survival of the business around cash flow around the many, many people that needed her income not only in her media but also her extended family, her community. So even though she was essentially in a fight for her life, she really didn't feel like she could just have that focus. And really just focus on focusing on her treatment. So I saw it a few times, I was like abs, hello to the no oh? Oh, so I was like, yeah, we can talk about investment, banking, compensation another time. But I stepped out of that career, and went to help her with hers. And her business and you know, she was able to focus get back to health, my mum is amazing, and has been, you know, she went climbing up Mount Kilimanjaro to celebrate 10 years free of cancer a few years back.
Gill Moakes 5:40
So wow, that's amazing.
Yinka Ewuola 5:42
Yeah, I'm really grateful for that. But I'm also grateful because it was that time that really sharpened in my own mind, the importance of business fundamentals, and the importance of cash flow to business. And, you know, I came into I came into that environment, obviously, I knew and understand it stood finance and banking. I didn't understand anything about small business. So when when the taxman came along, and was like, You need to pay today? And I was like, oh, no, no, no, can we pay on Friday, the invoice all cleared by then dadada. And he was like, No, you need to pay today. And I was like, Well, I can't pay today. And his words like rang in my ears. He was like, well, then your business is dead.
Yinka Ewuola 6:27
And I was like, what, what did you meet? Like? How can it be like we're in an office? We are, you know, there's chairs and PCs and their staff next door? What are you talking about? And he was like, No, a business that runs out of money isn't is no longer a business. It's no longer it's no longer viable? I burst into tears. I was like, What are we going to do? Like, how am I going to explain to my mum, like, what? And yeah, after explaining the entire scenario, you know, he did let us pay on Friday. But that expression of if you have no cash, you have no business rang so loudly in my ears. And it is something that, you know, it really fueled my mission in business around that profitability around making sure that women build these viable businesses that work for them, not just them working for the business. But it also made me realise how little cash flow. And cash of a concept is really spoken about or thought about. In the world of business, you know, it to learn how to grow that business. We've invested, you know, five, six figures, we've flown around the world, we've listened to all the brands and Chad's of the world, teach us about marketing and teach us about sales and teach us about all those things. And almost nobody and I say almost, but almost nobody spoke about cash flow as an actual concept. And to me, that's a massive disservice, because you can have cash and still have a cash flow problem.
Gill Moakes 8:07
Absolutely. As you just said, you know, no one is talking about this stuff. And you're so right, because whilst I think the internet is incredibly noisy, the online business world is ridiculous. It's deafening. But actually, when it comes to business fundamentals, the non sexy stuff, not the digital marketing stuff that, you know, we can literally build a pathway to the moon with all the opt ins for that, that stuff, the business fundamentals, thinking about things like you know, the compliance side of things, the insurance side of things, the non sexy stuff, and certainly cashflow it's just not something that we're that there's a tonne of education on for people, and especially for women, starting businesses now where there is this low barrier to entry to start a business, which is great, fantastic, but we need those fundamentals. We need you Yinka to educate.
Yinka Ewuola 9:14
I ever said I am so passionate about business as a tool for good in the world. I honestly think that one of the things I love most about business is I really understand everybody's intention. You know, we have this misapprehension that, you know, the charity sector and the NGO sector is you know, where altruism is born and you know, where we're good hearted people go to do good hearted things. And yet we we've seen the scandals, you know, and I don't want all out any specific organisations like I don't want anyone to come to get you or me but we've seen that that's not the case. But human beings are human beings and exploitation is everywhere. Whereas in a business, I fully understand you are in a business to make money because a business that doesn't make money isn't a business. And so I can see your intentions. And you can see mine. And so the beautiful thing about that is, everybody knows where we stand, everybody's grown up. And we're able to really move forward and solve the world's biggest problems, there isn't going to be, in my opinion, a problem that business isn't going to solve. And so with that in mind, the fact that the barrier to entry is a lot lower is brilliant, it means that not only do we get to solve the world's biggest problems, but it's also such a powerful vehicle for all sorts of freedom, that for time, freedom, for cash freedom, for geographical freedom, given the state of the world that we live in, when it comes to women, and it comes to, you know, that the additional burden that comes from being females in the patriarchy, business is so it's such a powerful force. And so for me, I come from a long line of women who have done whatever they've done and had side hustles. And, you know, side hustles, main hustles, side hustles on side hustles, you know, it is just having that independence, having that problem solving proactive, focus on I solve a problem for a profit, that's what a bit that's, you know, the definition of business that I subscribe to. So from that perspective, that barrier to entry being low, does mean though, that people can come into business with the wrong attitude about money about sales, and find themselves in all sorts of a pickle, find themselves, spending 1000s on, this is no shade to my amazing colleagues who do brilliant work in these spaces, but spending loads and loads of money on websites and brands and corporate stationery and business cards, that is absolutely applicable in some businesses, but in a business like mine, I have none of those things, and I have a highly profitable business. And so what we've been taught about what it takes to run a profitable business, and what is the truth of that, especially with the democratisation that we get from the internet, or to now is two completely different things. And I just feel like the information and advice out there hasn't caught up with the, you know, the digital world that we live in, and the opportunity that business provides.
Gill Moakes 12:28
Yeah, I think you're absolutely right. I think there is a lot of that catch up going on at the moment. And I think I'm I don't know about you, but I'm seeing a lot of circling back to fundamentals now. Because it's almost like the the chickens are coming home to roost where the businesses that have started without that fundamental knowledge, they're now suffering, and the owners are going to having to circle back.
Yinka Ewuola 12:59
At some point, someone's going to realise that the D doesn't have clothes no. And that's exactly how it is in business you can have we laughed about this, when we spoke, you can have the most beautiful logo, you can tell me your your brand, you know, spirit animal. But if you run out of cash, from opening or with, you have no you have no prisoners and a pretty one at that. Like just.
Gill Moakes 13:25
That's exactly why I think that's funny. We laughed about that last time didn't read this brand spirit and love it. So tell me more about this cash flow, educator educators a bit around? Why is this important? And what really is it? It's gonna sound like such an obvious question, but I will guarantee there are people listening to this, who are saying, that doesn't apply to me. Because there may be running an online business, maybe they don't have a brick and mortar office, you know? And they're gonna say, Well, that just doesn't apply to me.
Yinka Ewuola 14:02
You're absolutely right. One of the barriers I often feel is that people think that cash and cash flow are the same. And then not one of the reasons why we know that they're not is because we see this scenario over and over again, of people who win the lottery. So regular people in regular jobs, they win the lottery. So they go and they go on to have millions in cash. But because they never had the discipline and the you know, the energetics and the the self image to manage that level of cash. What the The trend that is often seen is that they go bankrupt, so they don't go back to where they were before they actually become worse off. Having had that disproportionate amount of cash. So one of the mistakes that we often see is people think that cash is financial cash in hand. 100% Money is financial, but it's also emotional. It's also energetic. It's also relational. And it has so many different facets to it that are not well understood. But what I will say in terms of people thinking, Oh, it doesn't apply to me, the biggest companies in the world, bar none, by not the biggest companies in the world, Amazon, Apple, Netflix, the biggest part of Amazon's business is not the, you know, the fact that they sell everything from A to Zed. It's the things that they have essentially on subscription. And Netflix is subscription based business. Amazon Prime is one of the biggest facets of that business, Apple as well, yes, they sell you phones. But what they're selling you more is things on the App Store and those subscriptions. But there is a reason why businesses are adopting that subscription baseball and and businesses that have that flow of cash are worth more in terms of scalability scores. And the is because of the nature of cash that flows. And as opposed to cash that as I like to call splashes, so the big chunks of money. And the thing that I will say in terms of defining it is really recognising that because it is energetic, I did you know, straw polls online and things like that. I said, Would you prefer to have, you know, 120,000 pounds on the first of January for an entire year? Or would you prefer to have 10,000 Pound it on the first of every month through the year. And so many people were like, I prefer to have the money or go and invest it yet, of course, thanks very much Rich Dad, Poor Dad, we got you guys. But from a business perspective, that in terms of the value of that business, the value of the business, and kind of the way that it's perceived that 10,000 A month is much more stable, but they're used to a drip and a flow of cash, they're used to managing their expenses versus versus that income on an ongoing basis, they are used to living and seeing that in and out and managing that. Whereas the that big splash at the beginning, they just used to seeing the erosion of their cash position. And then what happens on the second of January, the following year, when that 120,000 hasn't come in. And so one of the things that I talk about cash flow is obviously made up of lots of different components. You know, from an accounting perspective, some of that is profit, some of that will cover expenses, all of those things. But the key thing to note, a sustainable business has a flow of cash money is coming in, and hopefully less money is being spent. But the discipline that you learn from from kind of managing that ongoing position is is is the muscle that transforms and create sustainable businesses. And that's where that low barrier to entry can be challenging. Because if you come into business, but you still have that, that employee mindset, and you still have that waiting for someone to pay you kind of vibe, and you've still got that, you know, I'm waiting for someone to pay the invoice and waiting and waiting and waiting. Now, you have crossed to the promised land of entrepreneurial Ville. So now you are a proactive problem solver, go get your cash, you know, go and solve problems for a profit the world is your oyster. And I get it. Because ultimately, you know, money is always a challenging topic, particularly for women in business. We're often taught that oh, you can either be adding value or you can be making money. That's not true. No.
Gill Moakes 18:41
Oh, God couldn't agree more I make make a stand for the and.
Yinka Ewuola 18:46
Stand for the end. But more importantly, is the idea that you are adding more value because of it's a complete and utter lie. There is often so much transformation in the transaction, the charging and charging properly, and charging effectively and understanding what you sell. I literally had this conversation today where someone was explaining to me that they were not sending invoices for the work that they do. And I'm like, oh, so in addition to the service that you offer, you're also a credit providing institution and she was like no and I'm like well then why are you doing the work and getting paid after? I'm like, you can't go to Tescos and collect your groceries and pay off. Yeah, you can't go to Amazon and pay for it and get it after I'm like that. We just have this deference to the to the cash holder idea. So we you know we will do the work. We're just so happy to get you know, happy to get the job. We'll take any crappy terms that you give us and I'm like no, you are an hour an entrepreneur that solves a problem for a profit you are the prize. They are lucky Have you are lucky to have the solution you have to offer. And as such, you are the person who has the opportunity to create terms that suit and serve you. Also, the beauty of being in business is we get the chance to create win wins, you should be winning, you should you as a business owner, if you provide something that actually support and improve someone else's your else's life, and helps them and make things better for them, then it is 100% your duty to make sure you charge properly. Because I love that there is nothing more annoying than make making people love what you offer. And then you going out of business because you weren't sustainable.
Gill Moakes 20:41
Absolutely right. One thing I often say to my clients is that, you know, you're actually cheating your future clients, out of the solution you can provide for them, if you don't present have a sustainable business model 100%.
Yinka Ewuola 20:56
And that's the thing, though, there is this whole fear around money, there's a fear around talking about it, there's a fear around being perceived to want it or have it or hold it. And I'm like, we have to get away from that money is just a store of value. Money. But you know, what is it else is a store of value. Like there was so many other things, literally, selling is just exchanging value, you're providing a service, they're providing the cash, once you start on wrong definitions, it then built into, you know, Sham houses and crazy crazy entire towns. But we have to unpack it all and go back to the beginning.
Gill Moakes 21:40
And where do you start with that when a client comes to you? And clearly they're struggling with cash flow in their business. And you know, your story at the beginning of this episode really kind of highlights, doesn't it? How fragile a business can be and how things can change in an instant, in terms of the survival of a business. So when women come to you, and this is something they're struggling with, where do you start?
Yinka Ewuola 22:09
I always start with mindset, because ultimately, it doesn't matter what you do, if you don't upgrade your mindset, your subconscious will be working against you. But your your brain works perfectly when it's designed to keep you safe. But designed to be keep you safe doesn't it's not compatible with trying to build a sustainable business, your brains like, Ah, you're not safe, don't charge that don't do that. Like it's working perfectly if it's trying to stand in the way of your dreams. So one of my mentors says mindset is what separates the rest from the best. And it is about the way that you're looking at things what you believe to be true, the stories you're telling yourself, about the world about money and about yourself. That has to be unpacked and has to be re orientated in order for you to begin to powerfully and proactively start making a difference. So yeah, I start with mindset, I start with the definitions I start with really just focusing in on so for example, I take some of the energy and the attachment out of the idea of money. Those of us who've grown up in church, we heard it misquoted for example, that money or the love of money or whatever is the root of all evil.
Gill Moakes 23:33
That's one of those very lingering money mindsets that come with us.
Yinka Ewuola 23:40
And because you heard that believe that, you know, we were all bathed in that idea. Even when you liberate yourself and you're like, No, actually money is simply you know, an amplifier in the hands of the holder. You know, money doesn't make you good or bad. If a good person has money, then money will do good. If a bad person has money that money will do what they exactly what they want it to do. That's all it is.
Gill Moakes 24:04
I am, can I share with you actually, at that point, I have to share with you this. I think it's such a good metaphor for this. And that is that money is it's like water, when your water is like money, I guess in terms of it being neutral energy. So when you're thirsty, water is amazing. When you put a hole in your roof, not so much. The water itself is neutral. It's yeah, it's the energy behind it. Right the context.
Yinka Ewuola 24:36
And what I would say is that money is the most powerful soldier you will ever have in the fight against generational poverty as a black woman living in a non black predominant country, as the mother of sons as as the child of two incredibly brave people. We travelled 1000s of miles away from everything that they needed to give their children and their descendants a better life. There's no person I heard the other day, you know, money doesn't make you happy. And the person said, well, then clearly you haven't given it away to enough people who need it. And I was like, Oh, yes, I can. So that, that statement. Oh, I love that. And I'm like, yeah, that means that that in and of itself, for me, I was like, That gave me goosebumps. Because I was like, yes, that there are so many things that I want to see improved in this world that I can do, when I have money under my control. That's the reason why there's only so many shoes, or bags or cars, I can only drive one car at a time, no matter how many cars I own. It's never about that stuff. It's always about the other stuff that impact the opportunity. You know, I'm passionate about girls education, I'm passionate about job skills. I'm passionate, you know about all these things. And money will have something to say about that. So from my perspective, impact legacy, all of these things that we're told it's not about the money, it's about impact, you know, focus on impact, not on income. I'm like, focus on income, and make your impact is not either or we stand for the end, which I love that you say so what am I totally agree.
Gill Moakes 26:27
Yeah, I mean, it's just so true, isn't it? Absolutely. And I think it all started, didn't it when I think it was when Simon Sinek or signer kind of sure how he pronounces his name, wrote, start with why. And I think that that book launched this avalanche of judgement on people wanted to create wealth. I don't think that was his intention.
Yinka Ewuola 26:51
Yeah, man, I don't think it was, the thing I would say is that it really isn't a we find this. And this is where mindset is so powerful. We always find narratives to suit our beliefs. He said, start with why. So everyone was like, oh, you know, it's all about impact. It's not about income. Right? I'm like, actually, you know, again, my passion around women creating wealth, when women create wealth. And when women have wealth, they spend differently, they invest differently. They invest in community projects. And one of the things that I do one of my side, side side side, hustles is, you know, I'm an angel investor, so I invest in new and up and coming companies. And so I spend a lot of time watching how women spend how women, when they have well, what they do with it, and that's again, one of one of my ways, because they spend socially, they create benefit far beyond, you know, when when women have wealth, everybody benefits, I need more people with beautiful hearts to have as much money as they can.
Gill Moakes 27:58
Yes, as you're saying that I'm getting this kind of this feelings washing over me of how can we not desire wealth? When that's how we can use it, why would we not want to be wealthy. And I think it is just simply those old money stories that we grew up with, you know, it's rude to talk about money, money doesn't grow on trees. Money is the root of all evil, all those old legacy money stories that we bring with us.
Yinka Ewuola 28:31
You know, when I'm supporting women, there are seven areas that we we basically need to re orientate our thinking. So we think that, you know, money has power, it doesn't. We think that we are limited, we're not. We think that, you know, time is forever, it isn't. We think that job like employment is safe is not, you know, they're like, they're the four that comes to mind.
Gill Moakes 28:58
I want all seven now, you're gonna have to share all seven with us.
Yinka Ewuola 29:04
I'll try and remember them as I'm talking. But this is the thing I invested so much money and time rightfully, to go and upgrade and learn more about money and money mindset. But it wasn't enough. I have a great money mindset. In my own opinion, you can clearly see I have a healthy sense of self esteem as well. And I'm you know, I'm an unapologetic about both. But the point there is, is that actually, a great money mindset isn't the only thing that is hindering your cash flow. It's those other six areas as well. And they were brilliant, brilliant, like incredible courses out there on that mindset piece, but the mindset is the foundation because mindset has to look like something I'm no I'm not bashing any, you know, like a quantum amazing manifest is not at all I absolutely believe. You know, I'm a praying person. I'm a woman of faith. I believe in miracles. I 100% But we've got to take aligned action, we've got to do the work. And therefore, we then have to take that mindset. And then and then layer on top of it. powerful skill sets. You have to, it's not just about doing, it's about doing the right stuff at the right time in your right quantity, frequency and intensity. And you don't get away from that just because you're awesome at mindset. And so what I what I tend to find is, you know, people want to stay in that, Oh, we love mindset. And I'm like, Yep, we've done the mindset piece. Now let's move to skill set. Now let's look at we're going to do these things. We need to do them, well. Let's do them well, or not at all. And since we're here, we may as well do them all. So it's then about focusing in on we've got this powerful mindset foundation. Now let's lay our powerful and well crafted skill sets on top of that mindset.
Gill Moakes 30:58
And where does that start?
Yinka Ewuola 31:01
That start with understanding the most important skill set of all, which is discernment, which is understanding what is a cashflow, critical activity and what is not. And this is something that I, I, I don't get in internet fights, but I've had a lot of people.
Gill Moakes 31:22
Love a good internet fight, bring it on.
Yinka Ewuola 31:26
It's not a good use of my time. But what I was saying is people feel very strongly, you know, people feel very strongly about what a cashflow critical activity is, and what isn't. And all I will say is I don't need to argue with you because the results do the talking. A cashflow critical activity is something that in and of itself, it was if it was repeated if they are repeated together, and there are only two that will increase the cash flow in your bank account. They're the only things we can we can go back and forth or we like all I say is that in and of itself, if it doesn't increase cash flow in your business, it might be a business builder activity, and there are many and they are important. But building your business and building your cash flow are not the same activities. Yeah.
Gill Moakes 32:16
Tell us what the two are.
Yinka Ewuola 32:19
So the two catterick intercollativities, as I described them are making offers for cash and collecting the cash into the bank account.
Gill Moakes 32:31
Yes, yes, those Yes. And I will not be one of the people entering into an internet fight with you on this one. I could not agree with you more. Making offers forgot I tend to for cash and connection money. I mean, if you want to introduce a third, I mean, it's not necessary, but having conversations. Yeah, good conversations with the right people making offers and collecting the money.
Yinka Ewuola 32:58
Those are what I call cashflow critical and what I call the cash flow generation. Now you've got cash flow preparation, and are they okay, and that's okay, got ya. So there's a list of those. You're absolutely right. I'm not expecting you to rock up, you know, no one would go on a date and be like, Oh, hi, my name is Bianca. Let's get married. Nobody does that. Because no one would say yes. And this the like.
Gill Moakes 33:22
I would say, yes. I love our conversation.
Yinka Ewuola 33:25
But not but that's the thing. We've at least had a conversation. So yes, there were cashflow, cooperation activities. But the challenge is, as with all things, 8020 Pareto is very, very clear. The law of the vital view says that 20% of your actions will get you 80% of your results, right. So the problem is if you a if you don't know what they are, B if you don't know how to do them, well, you like you can't, you can't make a offer for cash. If you don't know how to craft an offer, if you don't know how to talk about an offer, if you don't have anyone to make a valid and valuable offer to. So they're all of the preparation skills that go and a few more besides to help people to be able to say, Okay, fine, here's my offer. Here is the opportunity to you know, to, to get that transformation that you've said you've wanted, you know, whether you buy from me or not in a sales conversation, I will give you value, every time you will come into a conversation with me. And you'll have the opportunity to make an empowered decision. And I would love if you're making that decision with me. But I would also love if you if you are making an empowered Yes, great. If you're making an empowered, no, perfect. I trust that you know what's best for you. I trust that, you know, when you're like, Oh, I can't afford it. And you know, because I'd rather go on free holidays rather than work and sort this out. Pass it. You are an adult. I respect your decision. I hope it goes brilliantly. We'll catch up in three months time if you're still in the same place. I will You know, I, I know that what I'm offering to you will change your world, I know that you will be so glad, when if if it's the right time for you. And if it's not always never the right time for you. That's okay, too. And therein lies the point about this whole idea of, as you said, you know, really thinking about making sure that you are able to have those conversations, making sure that you are giving people the chance to get to know you to make decisions about the kind of person you are to make the decision about values. And even those kinds of ideas. This is why you know, the sale for cash is at the end of a lot of other sales, you're selling your values, you're selling the value proposition, you're selling your offer, you're selling the idea of someone actually deciding that they want to hear your voice anymore or not. They need to say yes to all those sales before you ask them and they need to give you money, right? Yeah. And so this whole oh my gosh, I hate sales, I hate selling, how to sell without selling, which is one of the one of the expressions I mocked, mercilessly don't sell without selling, sell, or don't sell. And if you love what you sell, and if it's gonna make, you know, people's lives better, and you are doing the work around preparing the ground, making sure that that offer is the best it can be making sure that it's the right fit, then you sell with your whole heart you sell like they like, again, and you know, this is an analogy really close to my heart, you sell like they have cancer and you have the cure. You share it with them, like, you know, like you know that it's going to make a difference. If you don't have that level of conviction, then wait till you do. Go find something else.
Gill Moakes 36:43
Oh, my goodness, this is something that I kind of bore myself a bit saying the whole time. And that is that, you know, I coach a lot around high ticket offers and putting together high ticket offers. And the thing that I absolutely have to get people to understand is that there is one negotiable. If you want to sell a high ticket offer, you've got to be outstanding at what you do. You have to be able to deliver now if you can, if you are outstanding at what you do, and you can deliver on your promise. Why on earth would you do people the disservice of not selling that to them? If you know how good you are, and you know the results you get for people absolutely not sell that.
Yinka Ewuola 37:30
And every time because I do this quite often every time I've gone and invested in something, but I don't know how the hell I'm going to pay for the whole thing. I'm on payment plan because I'm like, I have no idea. You know what, I go and find out, I stop obsessing with my resources, and I get resourceful. And every time I have stretched to you know, as much as my myself can kick in Constand every time I've done that stretch, I've grown and it's not like a shrunk back. Right? So this idea of oh, I don't have all the money sitting in my back pocket. Good. Because if you did, you've probably waited too long. But we have to stop making assumptions about you know, we have to stop counting other people's the money and other people's imaginary bank accounts. Yes, stop screaming that we know, you know what's going on with other people focus on you focus, focus on what your offer is, but also focus on the value it is to them and let them decide, you know, I'm not out here, I'm not in the convincing business. It's just not my way. I'm not I'm not here to Jedi mind trick you into buying something that isn't the right fit for you. You know, I'm a mom. So in addition to all the other, you know, I'm a wife, I have to be in my integrity. I will not take your money if it's not a good fit. I will not I will not keep hold of your money. If if we come to the agreement that I didn't give you what you said you wanted. If you've got no results, that isn't on me, you know, I'm a coach. There are so many people that you know that I've had impact in their life that I've never met face to face. So this idea that I'm gonna come and wave a magic wand and fix everything for you. But again, I'm I'm not that chick. I'm not. I'm not the person you're looking for because I make magic but I'm not a magician.
Gill Moakes 39:23
Absolutely. Oh, I love that. Well, I think that has been incredibly powerful conversation in poker. And that's it. I just know that will have given so many people food for thought. It's a topic that I talk about a lot too. And having your perspective on it is just so valuable. So thank you so much. If people would love to reach out to you because I am always I mean, you and I are in similar coaching spaces, but I am always the first one to say I'm not the right coach for everyone. You're not the right coach for everyone. But goodness me Isn't it wonderful that we all have choices. If people are loving what you're saying, which I know they will be, how can they reach out to you?
Yinka Ewuola 40:07
Yeah, Best Facebook, LinkedIn, I'm there every day, they can connect with me on Facebook as well. And also I'll drop my email, which is hello at Keller success.com. You know, I'm passionate about this, I keep talking about a cashflow revolution. But there's, you know, there's a growing community of women who are unashamedly focused on accelerating their cash flow, even just the liberation and finding others who have, you know, we're talking about people who come from opposite ends of the planet, like, you know, their heritage, and yet some of their kind of money patterns and, you know, that have been exactly the same. And we've got to start having these conversations, we've got to we've got to do the brave thing. We've, we've been through such a difficult time. But you know, what, that's just prove we can do hard things, like cash flow doesn't have to be hard. And I'm so mindful that, you know, a lot of spaces will say, Oh, you know, go and put in the hard work, just hustle your way to cash flow, you can do that. But why, you know, some people are like, well, you know, do smart work and you know, get the skills you need, of course, absolutely. But what is even better is to get frameworks is to be able to actually you know, start where other people have left off and use other people's sweat equity to help you supercharge your results. So I'm so passionate about the opportunity to help women in this space. I'm so grateful to be here and have the chance to talk to you about it so thank you so much for having me.
Gill Moakes 41:36
Oh my goodness my pleasure Yinka and yeah, I would absolutely urge anyone listening who has had their interest piqued by this whole cash flow thing, which I think is huge, absolutely reach out to you incur thanks for joining me, everyone and bye for now. Bye. Bye. I hope you enjoyed this episode, and that getting our heads together this week has filled your mind with what's possible. If you love the show, would you do me a massive favour please? Would you leave a five star rating on Apple podcasts? It would really help you put more heads together, which will ears and expand more minds. Until next week. Bye for now.
Transcribed by https://otter.ai