Gill Moakes 0:02
Welcome to the heads together podcast. That is what angry jazzy sounds like. I have recorded this podcast once already. And then I got a message from the amazing and wonderful Lena, my podcast editor to say, Joe, there's no sound. Here's the thing, I don't script these episodes, I have a rough idea of what I want to talk about, I don't script them. So here I am about to have another go at recording this episode. And you know why I'm so cross because the last one, I feel like it was really good. So I'm hoping this one is going to be equally as good for you. Ah, now I'm letting go of the anger because these things happen. And I allow myself a little bit of a rant, and then we accept it for what it is. Get the head down, go again. So we're all good. We're all good. This week, I want to talk to you about putting relationships before algorithms. This is a really, really important one for you, particularly if you are one of those people who is getting frustrated with social media. And perhaps you're finding that you're just not getting the reach or the engagement or the traction that maybe you once did or that you were expecting to, then this episode is for you. Because I want us to really focus in on why we really use social media and what we really want to get out of it. Okay, let's dive in. Welcome, welcome to the heads together podcast, I'm Gill Moakes. And I am obsessed with cutting through the noise when it comes to growing your business each week via intimate coaching conversations and inspirational stories. I share what it really takes to get the results you want, in a way that feels right to you. I am all about attracting higher ticket opportunities, building authentic relationships, and creating the abundant full fat version of your dream business. I mean, how many of us have even away creating a light version of what we really want? The thing is, I honestly believe when you're outstanding at what you do, there is no limit to what you can achieve. So are you ready to put our heads together and make it happen? Let's go.
Gill Moakes 2:45
You've probably heard me say this before, but sometimes I feel like social media becomes a bit of a dance with insanity. And it's this kind of crazy, like for like, comment for comment, follow for follow? What's that? You unfollowed? Me and I'm following you. It's all a little bit disingenuous a bit. Well, not a bit, a very surface level. I think we say the words as in engagement and building relationships on social media. But I don't think we really take the time to plan and implement a way of doing that. That's real. So that's what I want to talk about today. I think this is for you. If you're ready to do social media a bit differently. I feel like we are at the moment drowning in this sea of sound the sames right? There are a lot of people who are following trends and they're more attached to getting the trend right, the strategy right than they are to actually building and nurturing new connections. And what are the signs is that of this is if you're a follower collector platforms like LinkedIn, for example, where you've literally connect with anyone, you're just gonna hit that accept button doesn't matter who it is just because you just want that follower number to go up. And, like Instagram, these like addicts, who their day is ruined if they post something it gets less than 50 likes, right? But I'm sure you've heard this expression before too. These are vanity metrics. They simply don't matter. They really don't matter. I tell you what does matter is understanding the part social media plays as part of an overall marketing strategy. Social media is way too fragile. A basket to put all your eggs in. You know, you have no control over changes that are made to the platforms. We've seen it recently. Algorithms change Ange, the type of content that the platform's prioritising the algorithm changes, you're not in charge of any of that. You're always playing catch up to that. And of course, the other thing is, it's really impossible to tell when a platform is going to fall out of flavour. Look at clubhouse, right, how many hours did we all waste like zooming on to clubhouse and listening in, in the audience to these random conversation? I thought purpose was a great concept. And I know LinkedIn now has a similar function, which I'm definitely going to explore. I really liked clubhouse as a concept, but it might have worked a few months ago, it's not is it still around, oh, my God, I don't even know. I'm gonna have to look on my phone and see if there is still the app, these things change, there's an ebb and flow to what works and what doesn't work on social media. If, by work, we're talking about engagement levels, comments, likes, follows those kinds of things. Now, if we look at it slightly differently, and look at it about building relationships, were far less likely to fall victim of that ebb and flow of trends of what's in favour and what's out of favour or flavour, whichever you prefer. Don't get me wrong, I am not a social media hater. I love social media, I can waste as many hours as the next person on social media love it. And it's a brilliant, brilliant marketing tool. It's free. How many marketing tools are actually completely free. It's a great tool. If, and here's the biggie, if you're using it to strategically build relationships with prospective clients, potential collaborators, Circle of Influence contacts off of the platform, there is no point in keeping those relationships on that platform. And that platform alone, most business coaches like me will coach their clients to focus on building your email list. It's important because here's the thing, you get to sculpt the profile of people on your email list. With the right messaging the right brand, you're going to be able to attract the right people onto that list. And once that happens, then you have this collection of people who want to hear from you who potentially want to buy from you collaborate with you, inspire you. So it's really important that social media plays its part in that marketing strategy. But that part is, it's the first thing, it's the handshake. It's the calling card, I've heard it call those things. I quite like that analogy. It's the first interaction. And it's also a way of supporting people. So absolutely support other people's content if you love it. So it is a great way of building relationships in the beginning. But the goal needs to be then to move that relationship off of the platform and into what I call real life. I sounded like oh, this won't travel across the pond. But for my fellow Brits, you know, the show Miranda, where the mother always says what I call and it's something completely obvious that everyone calls it that was a bit like one of those. So here's the thing, if you are selling high value, service, or offer, then if you really master the art of relationship, marketing, everything's going to change. Everything's going to change. You're not going to feel overwhelmed by that drawer to be posting right left and centre with fingers crossed that your absolute dream clients are going to feel magnetised to you. Magically, you're not a magnet, you're never going to be a magnet, right? Visibility is awesome. It's brilliant. We need it for actual connection is always going to trump that is better. It's what we're really looking for. And building relationships online. If you think about it, it's not so different from real life. Think about this, if you were at an in person networking event, would you stride up to someone thrust your business card under their nose and like shout in their face? Do you want me to coach you? He just wouldn't. Right? You would not do that. And yet, I tell you I bet there are other people out there who relate to this because this is how I feel about it. Every time someone sends me a connection request on LinkedIn or a cold DM on Instagram with a long message. I've don't know this person from Adam and I get this straight away this long, DMC, I do this thing for people just like you do you want this result, I can help you do this book a call with me now, I literally feel like they're shouting in my face. It's a terrible, terrible strategy. That's what I'm trying to say. And there is such a better way to build relationships, if you have patience. And if you are committed to building a prospect list of potential clients and collaborators who are absolutely right for you. And there are four things that I believe we all need to stop doing.
Gill Moakes 10:45
To make this work to build real relationships, instead of just watching follower numbers go up. And if you do sell these high ticket offers, this is just so important for you. So important. The first one, stop making it all about you. We spend tonnes of time don't wait what Well, certainly, if you've worked with me or followed me for a while, then you know that I urge you to spend tonnes of time working on who that ideal client avatar is for you. Really getting to know them almost better than they know themselves, there is not a minute wasted when you are talking to researching, understanding, following listening to your ideal clients, because that is the gold, that's the information that is going to make your messaging your offers perfect for them. And so this is not wasted time. However, what I see happening is that we do all this work, finding out what these clients preferences are their pain points, their desires, their secret dreams, all of those things. And then we literally completely ignore all of that and get back to telling them about what we do. What I'd love you to do is go back over your posts for the last a know couple of months, and just have a look through and see how balanced you are on this. I think it's getting better. But I do think there is still a tendency to talk too much about ourselves. Our story, our story is very popular at the moment. And I see people over doing it. That's the truth. People are overdoing it. They've been told that storytelling puts the engagement up. But the problem is, I think that storytelling is important. And it plays a role. But it isn't the whole picture. And it tends to be about us. So I really want you to try and redirect your content back to what you know about your ideal clients and what they want and what they need, and what they fear and what they want. But they can't even admit to themselves that they want, you know the deep stuff and get focused on showing instead of telling. So showing them that you identify with them that you understand them. Don't tell them. I'm a coach, and I've spent X amount of time trading so that I can really understand what my clients want and need. Right? That's about you. You need to show them that you really understand what they want to need and what they don't want. And don't need and don't like by talking about that in your copy in your social media captions. demonstrate your understanding of it by sharing value that either maybe it's something that addresses a pain point that you know they have, or maybe it's something that shines a light on solution that they might not have thought of before. There's got to be a better balance. And I think sharing about what you do needs to be less often than you probably think it does. So that's the first one. The second thing is to stop being disingenuous. Now I'm gonna put my hand up as someone who has done this, still occasionally does it but I am more mindful of it. Now. This is where you just go on these liking sprees. Right, hitting like without even reading the caption on the post, ticking the engagement box by putting the bare minimum emoji and then thinking right, brilliant. That's my engagement for the day done. Yeah, resonating is not good enough. It isn't good enough. If you're serious about building relationships with the right people on social media, then you've got to get really intentional about your engagement. Make a like from you means something, comments thoughtfully, really authentically sharing your actual opinions. That is the relationship building stuff. And that is the stuff that sometimes in our quest for consistency and ticking all the boxes of engagement, etc, that is something that perhaps we lose sight of, I would way rather, you spent a little amount of time engaging very intentionally and thoughtfully than spend hours just scrolling and liking, scrolling and liking. The third thing, stop needing reciprocation. This is that dance with insanity that I was talking about earlier. No more liking content just to get liked back. Definitely reward great content, really reward rate stuff that you read without exception. Absolutely. And cheerlead your clients and your prospective clients and really support their good content. Support your peers, tell them when something's inspiring, but do it without expectation, without any expectation at all. Be a generous marketer, I've always said this. It's like giving gifts at Christmas, don't give to receive on social media. Be intentional, be thoughtful reward with engagement, the stuff that really resonates with you, and that you think is excellent content. So that's the third thing. Let go the expectation for thing. And we touched on this earlier, but this is the main one, I think it stopped trying to go too far on the first date. Hold on it. I know you want to get that prospective clients attention, especially if it's someone that you think Oh, my God, I could so help this person. I know exactly what they need. And I know exactly how to help them. You're desperate to be able to reach out to them and say, Oh, my gosh, Quick, come on. We need to talk I can really, really help you. But the problem is, that is something that's so rife. Now, the diving into the DMS, and maybe you send one message saying hi, and nothing else. What am I also pet hates? Why would you do that? And then you'll send another message saying How long have you been in business? And then your second or third message with your long pitch? Right? Not good enough? Not good enough? It's going too far too quick. How much do you love it? When someone does that to you? You just don't You don't No one does. His pants. Were too sophisticated. Now on social media. We've all been doing it for too long. Now to fall for the you know, my heart kind of sinks a bit when I get a DM from someone that I don't know asking me how long I've been in business. Because I know what's coming next. I know what's coming next. And and I don't want to be rude. But I also want to say please don't do it stop and know what's about to happen. I get it. It's hard to build a genuine relationship. But it doesn't happen straightaway. In the DMS. In my opinion, of course, I think it happens by being visible and supporting that person's content and commenting thoughtfully with intention, sharing your opinion, even if your opinions different to theirs. That's how relationships build up. And the right time to move the conversation offline or into messages will reveal itself. That's the thing. If you're patient, it will be natural, it will feel completely natural to take the conversation into a private message or an email. It's really all comes down to the whole of this podcast episode really comes down to if you want to build relationships with prospective clients, collaborators, thought leaders, online on social media, you need to do it in the same way treat the people the same way you would offline in real life. First of all, it starts with being someone that you would want a deeper connection with. And then it's about patience. It's about being genuine. It's about being generous. And it's about being interested in the other person and really demonstrating that. I hope this has been helpful. If it's something that you would like to explore, for your marketing as a whole. And where social media fits in to a really good robust marketing plan. Why don't you book a breakthrough session with me? It's Joe moakes.com forward slash apply. It's GILLMOAKE s.com forward slash apply. You get 60 minutes with me. There's no charge yet. 60 minutes. There is an application process because I can't offer it to absolutely everyone who applies but I Do make as much time available as I can to do these sessions. So apply there, we can talk about how social media and relationship building can feel a really significant part of your marketing. I hope that has helped. I feel like so let me think was this as good as the first one I recorded? Yeah, I think this one might have been better. So maybe everything happens for a reason. And there was a reason there wasn't any sound on that recording. Who knows. Okay, until next week. Bye for now.
Gill Moakes 20:36
I hope you enjoyed this episode, and that getting our heads together this week has filled your mind with what's possible. If you love the show, would you do me a massive favour please? Would you leave a five star rating on Apple podcasts? It would really help you put more heads together, reach more ears and expand more minds. Until next week. Bye for now.
Transcribed by https://otter.ai