e196 With the Rise of AI, Here's Why Coaching Matters More Than Ever
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[00:00:00] Welcome, welcome to Rewild Your Business. I'm your host, Gill Moakes, and I'm so grateful to you for being here with me again this week. Unless of course this is your first time, in which case, welcome. You have found a fabulous little place on the, uh, podcast landscape where we talk all things growing your.
Purpose-driven, fabulous coaching business. This week I wanna talk to you about something that's been really kind of gnawing away at me a bit recently. It feels like there's a conversation that keeps happening over and over, and I really want to address it because I think it's causing an unnecessary amount of panic in the coaching industry.
And actually, I think we need a complete reframe on it. And that is what is gonna happen to the coaching profession with the rise of ai. [00:01:00] Like I said, there's a little bit of a panic going on that we're all gonna become completely obsolete and chat GPT is gonna replace us. All coaches won't be needed anymore.
So I wanna reframe this for us because I really don't believe that that is the case. In fact, I think it's the complete opposite. So let's dive into. The episode, welcome to Rewild Your Business, the podcast for women doing the work, their soul intended. I'm Gill Moakes. I'm an international business coach, and I'm a guide for women doing the work that matters.
Rewilding your business means cutting away what doesn't belong to allow, what does to thrive. Finding simplicity in your work. And it's about bringing the whole of who you are to the table. Whether you are building something new or finding your way back to what really matters to you. I'm so glad you're here.
Okay. So yeah, I'm hearing a lot of [00:02:00] this. You know, a coach is gonna be phased out. Is there gonna be no need for coaches anymore in this new world? This new world order of ai? Is chat, GBT gonna replace us? Should I pivot to something that AI can't do? That's something I've heard recently, and I do get it. I get the feeling around that because it's a really topical conversation at the moment, is what are the industries that are going to disappear because of the, the rise of ai?
But here's what I actually think is happening. And that is that AI has not and will not make coaching obsolete. It's actually made it absolutely freaking essential, right? I wanna be honest for a minute about what AI has actually given us. 'cause it is extraordinary. You are never gonna hear me say anything other than the fact that AI is freaking extraordinary.
What it can do is [00:03:00] mind blowing. You know, I'm a business coach and to be honest, you can get a complete business strategy in 30 seconds from ai. You can get a complete marketing plan tailored to your niche, step-by-step frameworks for anything you wanna build. You can build out a 365 day content plan in a couple of minutes, right?
So all that expert knowledge that used to take years to access is just there. It's free, right? It's infinite. So information when it comes to people achieving their goals, whether it's their health goals, whether it's a business goal, whether it's a life goal, information is no longer the constraint, the.
So on the one hand you think, God, that should be so bloody liberating, shouldn't it? That should mean we're all flying, we're all doing the thing, we're all building incredible businesses and, and getting our lives [00:04:00] exactly as we want them. And you know, finally we've got access to everything we need to know.
Except that isn't what's happening. What's actually happening is people are drowning. People are drowning in information, drowning in strategies. They're drowning in these perfectly optimized plans that they're not executing because here's the thing that no one ever wants to say, and that is that knowing what to do has never been the problem.
People generally don't hire a coach because they don't know what to do. They hire a coach because they are struggling to become the person who actually does it. So it's not an information gap. In fact, it's actually a transformation gap, right? AI can tell you what to do. It can give you the blueprint, it can give you [00:05:00] the strategy.
It can give you a step-by-step plan, right? But it cannot do what a coach does when it comes to holding space for that messy stuff in the middle. All of the deeply human process of becoming someone different, becoming the person who can actually execute the plan. AI can't sit with you in that discomfort as you realize that your current identity doesn't match the business.
You say you want the life that you want to claim for yourself. AI doesn't do the job that a coach does so well of mirroring back the story that you're telling yourself about why it won't work for you, you know, or even the stories that you don't even know you are telling. AI won't call out your excuses the way that a coach gently will tease out that loving directness [00:06:00] that only comes from a human who genuinely sees you.
AI doesn't do that. AI doesn't witness your transformation the same as your coach does. So I think this is a really important distinction because transformation isn't logical. It isn't a formula. Transformation is completely relational. It's embodied, and it's partly the result of being seen by another human being who is reflecting back to you what you can't see yourself, so you don't change because you got better or more information.
You actually change because another human believed in your potential. You'll change when someone believes in your potential before you do, when someone actually creates an experience where it was [00:07:00] finally safe. Safe enough for you to let go of who you've been. You change when someone asks you the, that one question that cracks you right open and they witness that cracking open and they follow that with another question.
You know, that's coaching. I'm sorry, but no algorithm, no ai, no matter how sophisticated is ever gonna replicate the power of human witness, human intuition. So here's what I think. Is true, AI has made information free. That means that the only thing that matters now is transformation. This is where people who have business models that are just around passive income, digital courses, that kind of thing, they are think are going to [00:08:00] struggle.
And I know that's not what everyone wants to hear, but honestly, if you were hoping for that kind of late nineties, uh, maybe actually mid fact two thousands, dream of a digital course business where people just sign up while you are sleeping, I think that vision is fading now because, like I say, AI has made information free.
But transformation, the coaches who are offering true transformation via that beautifully human experience of coaching, right? That's going to matter more. That is going to be more in demand. So I don't think this is the end of coaching. AI is in no way the end of coaching. This is actually coaching, finally getting to do what it [00:09:00] was always meant to do, and that is bridge that gap.
For people between who they've been and who they need to become. So it's not giving them another strategy, not handing them another framework. It's it's holding space for that identity shift that makes the execution of the plan, that makes the leveraging of the information inevitable for them. So if you are a coach listening to this, I want you to get really serious about your craft.
Mediocre coaching. So coaching that is just repackaged information, right? Coaching, that's kind of those generic platitudes and cheerleading that is replaceable by ai. So if you want to be a coach, you need to be a damn good coach. You need to be able to offer deep transformational coaching. The kind [00:10:00] of coaching that completely sees the person behind the pattern, behind the behavior, right?
That is more valuable than it's ever been. 'cause like I said, the world doesn't need more information. It has unlimited, infinite amounts of information now at our fingertips. We don't need more information. We need more brilliant coaches who can guide people through the transformation. That they need to undergo to use the information.
So I promise you AI is not coming for your coaching business. What it is doing, and this is really important, it is raising the bar for what coaching actually needs to be. And if you are ready to meet that, and I know you are. I know you want to be one of those coaches who is known for that really deep relational transformational work that only us humans can do, that [00:11:00] only great coaches can do.
Then there has never been a more important time to reach that level of coaching, to offer that level of transformation. If you are someone, if you are a coach who is ready to build that kind of a legacy. Coaching practice around that kind of transformational work. Then I would love you to reach out to me.
I'll pop a link into the show notes. Let's connect. Also connect with me on LinkedIn if we're not already connected all the places. I'll pop all the links in the show notes. But seriously, if you are a coach who really wants to build a next level coaching practice and be clear about something. Cheap, generic surface level coaches, they are vulnerable now and they're not the kind of coaches I work with anyway.
So if you are a coach who is [00:12:00] serious about doing this level of transformational work, the kind that AI would never in a million years be able to touch, then yeah, come and find me. Come, let's talk. Let's have a conversation. 'cause that is exactly what I help people do. Okay. Until next week, it has been a pleasure to be here with you again today.
Thank you for listening, and I hope you have found this one helpful. It's quite a specific topic, so it's pretty short and sweet, this one, but I think it was really important. I just felt very called this week to address this because I have been sensing this. Across the piece, actually, not just in coaching.
I think in, in almost every, it started off actually I was, at Center Parks. My son's birthday last weekend, one of our, my extended family members made a comment about another industry and about how, you know, it's really food for thought and what else would they do and, and that kind of thing. And it really got me thinking about this because I think actually really great coaches, we [00:13:00] we're pretty safe.
And that's. Beautiful because I freaking love our industry. I think it's incredibly important. I think we do work that really matters. And if you want me to help you build your businesses, doing that work that matters, like I say, reach out. Okay, same time, same place next week. Bye for now.
