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Do What You Love...

 

 

I write every day... sometimes a little, sometimes a lot.

Sharing the best bits with you here.

Connection vs Consistency (Would you rather...) marketing

Would you rather… I LOVE these - my favourite being: Would you rather be a piano virtuoso but only during a full moon OR five times in your life be able to summon Al Pacino to help you with stuff?

Anywaaaaaay, I have a point…

Would you rather post consistently on social media and...

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Email Templates… Useful Tools or Dangerous Seduction? marketing

Email templates, swipe files, blueprints, done-for-you captions, content files, 365 subject lines for any subject you can possibly think of…

It’s all out there ready for you to download… often for FREE…

I mean why on earth would you bother writing anything yourself?...

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People Don't Buy A Service, They Buy A Solution marketing

 

I know I talk about this A LOT but there's a damn good reason for that...

People don't buy a service, they buy a solution.

No one wants 'coaching' they want the SOLUTION to their problem. They crave the improvements to their life / business / health / relationship that the coaching brings...

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The Power of Pivoting Pain Points marketing

Today on the blog, we welcome Rebecca Gunter, Content Marketing Strategist and Branding Expert, to talk about how she uses pain points to create powerful headlines.

 

Take it away, Rebecca...

 

“Pain points;” these two words get batted around business circles more than a...

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How To Magnetize Your Ideal Clients marketing

 

I’m about to share with you the unfair advantage that’s going to have you signing up perfect client after perfect client.

This is something I share with ALL my clients and trust me, it works every, single time.

It’s a strategy which you’ll have already heard of, but...

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Networking... Love it or Hate it? marketing

A business friend shared an article on LinkedIn recently about Networking and it really took me back to the early days of my career, when networking meant being forced to get up at the crack of dawn to attend a networking breakfast once a week. I found introducing myself to people, or even worse,...

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